Social Media’s Big Switch
If your police association is actively using Facebook to promote your organization, you’ll be interested in the latest news about what attracts viewers, likes, and shares.
As they say in the digital media world, Facebook blazes the trail, then everyone else follows the path. So, when the world’s largest social network reported last week that 75% of its advertising revenue and almost all of its 1.44 billion users primarily used the site from their cell phones and other mobile devices, the world scrambled to figure out if websites viewed on computers were becoming irrelevant in our fast-paced digital world.
The other big trend to keep your eye on is that Facebook is transitioning fast from text to video. Facebook reports that its users are already watching four billion videos a day, an average of four per person. If you watch a video on Facebook for a minimum of three seconds, they count that as a “view,” and three seconds is not enough time to make much of an impression for an advertiser.
You can read more at the link below. This news should make you start thinking about moving to video as opposed to text and still photos on your website and social media platforms. If it sounds complicated and expensive, it is, and the bar is high to make it look slick and be entertaining.
The other tip is to make sure all your efforts—even your website—work on the small screen of a smartphone, because that’s where your members, especially the young ones, view almost everything they look at online.
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